Plus 2 bonus reasons that might change the way you think about fitness. When most people hear the word athlete, they think about someone playing a sport. But at Krave, ATHLETE means something bigger: A.T.H.L.E.T.E. Achieve The Highest Level of Excellence Through Effort. You do not need to play football, run races, or compete in anything to be an athlete. Being an athlete is about having an athlete mindset and putting in the effort to become the best version of yourself. Becau

Why Believing These Fitness Myths Could Be Holding You Back More Than Your Workouts Walk into any gym and you'll hear plenty of opinions about fitness. "Don't lift heavy—you'll get bulky." "You need to do more cardio." "I'm too old to start." "I don't have enough time." "I'm too out of shape." These statements have been repeated for decades, and because they're repeated so often, many people assume they're true. The problem? They're costing people their confidence, their heal